The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
R/GA
Client
Title
Category
Award
Points
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina
Category: Digital / Game Design
Points: 10.0
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal
Category: Web / Utility
Points: 10.0
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina
Category: Ambient / Immersive / Virtual Reality (VR)
Points: 10.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Craft / Visual Effects / Animation
Points: 10.0
We Are America
Agency: R/GA / New York
Client: The Ad Council
Category: Online Films & Video / Long Form - Single
Points: 5.0
Mobile Arcade
Agency: R/GA / São Paulo + MediaMonks / Sao Paulo
Client: Google
Category: Data Visualization / Dynamic
Points: 5.0
NIKEiD VR Studio
Agency: R/GA / Buenos Aires
Client: Nike
Category: Ambient / Immersive / Virtual Reality (VR)
Points: 5.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Craft / Visual Effects / Animation
Points: 5.0
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina
Category: Experiential / Virtual Reality (VR)
Points: 5.0
Can't Stop
Agency: R/GA / New York
Client: Samsung
Category: Innovation in Branded Entertainment
Points: 5.0
Nike On Demand
Agency: R/GA / London
Client: Nike
Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Careculator
Agency: R/GA / New York
Client: Jet.com
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Innovation in Film / Online
Points: 5.0
Hū: the spectrum of being
Agency: R/GA / New York
Client: Samsung
Category: User Activation
Points: 5.0
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Mobile / User Experience
Points: 5.0
Lost Recipes
Agency: R/GA / New York
Client: McCormick & Company
Category: Community Building
Points: 5.0
We Are America
Agency: R/GA / New York
Client: The Ad Council
Category: Craft - Writing / Writing - Single
Points: 5.0
Client:
Samsung
Title:
ANTIdiaRy
Category:
Gaming
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Digital / Game Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Web / Utility
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
The Ad Council
Title:
We Are America
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Google
Title:
Mobile Arcade
Category:
Data Visualization / Dynamic
Award:
2017 Design Merit Award
Points:
5.0
Client:
Samsung
Title:
ANTIdiaRy
Category:
Digital / App Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Apple Watch Nike+
Category:
Digital / App Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nike
Title:
NIKEiD VR Studio
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Mobile
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung
Title:
Can't Stop
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Nike
Title:
Nike On Demand
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Jet.com
Title:
Careculator
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Nike
Title:
Nike On Demand
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Samsung
Title:
Can't Stop
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung
Title:
Can't Stop
Category:
Experiential Radio
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Samsung
Title:
Hū: the spectrum of being
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Nike
Title:
Apple Watch Nike+
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Samsung
Title:
ANTIdiaRy
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
McCormick & Company
Title:
Lost Recipes
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0